Sound An Alarm
Overview
- Name: John Fresia
- Industry: Non Profit Church
- Location: Williston, Vermont
Tools & Disciplines
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design
- Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
- Languages Used: XHTML 1.0 Strict, CSS3, Javascript
- Framework: 960.gs CSS Framework
Sound An Alarm
Front End Web Design
Nissan Of Reno
Overview
- Name: PowerDEX, Inc.
- Industry: Automotive
- Location: Reno, Nevada
Tools & Disciplines
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design
- Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
- Languages Used: XHTML 1.0 Strict, CSS3, Javascript
- Framework: 960.gs CSS Framework
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design
- Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
- Languages Used: XHTML 1.0 Strict, CSS3, Javascript
- Framework: 960.gs CSS Framework
Nissan Of Reno
Front End Web Design
Cooking With Fruit
Overview
- Assignment: Create and print a book using InDesign
- Professor: Jayna Conkey
- Programs Used: Illustrator (for the cover illustrations), InDesign
- Print Specs: Cover is printed on 80lb Hammermill Color Copy Cover paper with the guts printed on 24lb Hammermill Color Copy paper
- Finishing Specs: Perfect bound (paperback)
Awards
- WNC Student Art Show 2010: 2nd Place in category Advanced Layout & Typography
How It Came To Be
This cookbook was inspired by some of my customers while working for FedEx Office (formerly Kinko's) who would bring in home-made cookbooks to be reproduced. I'd always wanted to make a family/friend cookbook. When my professor told me that my final project could be anything of my choosing, it seemed like a logical fit. This book was researched, planed, wire-framed (yeah, I did that for every master spread), designed, laid out, constructed, preflighted, printed, finished and just-about-anything-else-you-can-come-up-with by me. It still remains one of my personal favorite projects that I've ever done. I printed 25 books and gave them to my friends and family members. In 2010 this placed 2nd in the WNC Student Art Show in category Advanced Layout & Typography.
Cooking With Fruit
Print Design
The Greenhouse Project
Client Overview
- Name: Karen Abowd
- Industry: NPO that makes flower baskets for downtown Carson City among other things
- Location: Carson City, Nevada
- Inspiration: Leaf & Globe
Project Debriefing
- Desired Elements: Not specified. This project was a student competition.
- Desired Colors: Not specified... logically, green
- Target Age Group: General
Tools
- Notebook & Pencil
- Scanner
- Programs Used: Illustrator (logo)
Awards
- Greenhouse Project Logo Design Competition: 2nd Place
- WNC Student Art Show 2010: Honorable Mention
How It Came To Be
This was designed for a logo competition that was open to all students of Western Nevada College and Carson High School. Very little information was given about the company as well as about the creative direction. I chose the globe in lieu of a house because most other “greenhouse” related logos incorporated a building. Not wanting this logo to get lost in the shuffle, I broadened the community idea into a global idea. Ultimately, this is the reason why I placed second. Though they are not using my logo, I feel that I learned a very valuable lesson about overthinking during the logo design process and I had a lot of fun working with Karen on this logo. I entered this logo in the Western Nevada College Student Art Show in March 2010. It received an Honorable Mention.
The Greenhouse Project
Identity Design
Sport Haus Motor Cars
Overview
- Name: PowerDEX, Inc.
- Industry: Automotive
- Location: Reno, Nevada
Tools & Disciplines
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design
- Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
- Languages Used: XHTML 1.0 Strict, CSS2, JavaScript
- Frameworks: 960.gs CSS Framework
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design
- Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
- Languages Used: XHTML 1.0 Strict, CSS2, JavaScript
- Frameworks: 960.gs CSS Framework
Sport Haus Motor Cars
Front End Web Design
SalesSentry
Overview
- Name: PowerDEX, Inc.
- Industry: Automotive Marketing
- Location: Reno, Nevada
Tools & Disciplines
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design
- Programs Used: Adobe Photoshop, Adobe Illustrator
- Languages: XHTML 1.0 Strict, CSS2, JavaScript, jQuery
- Framework: 960.gs CSS Framework
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design
- Programs Used: Adobe Photoshop, Adobe Illustrator
- Languages: XHTML 1.0 Strict, CSS2, JavaScript, jQuery
- Framework: 960.gs CSS Framework
SalesSentry
Front End Web Design
SalesSentry
Overview
- Name: PowerDEX, Inc.
- Industry: Automotive Marketing
- Location: Reno, Nevada
- Inspiration: Fortification
Tools & Disciplines
- Notebook & Pencil
- Scanner
- Programs Used: Illustrator (logo)
How It Came To Be
SalesSentry is a web-based, analytics dashboard for the automotive industry. The client desired a logo that suggested strength. I was able to achieve this desired look by developing a crest of sorts.
SalesSentry
Identity Design
Further Down The Spiral
Overview
- Assignment: Nature Photos for Digital Photography
- Professor: Jayna Conkey
- Settings: F3.2 : 1/200
- Location: The San Francisco Botanical Garden, San Francisco, California
Awards
- WNC Student Art Show 2007: 1st Place in category Digital Photography
How It Came To Be
I saw this Spiral Aloe (Aloe polyphilla, an endangered species) in the San Francisco Botanical Garden during an impromptu weekend road trip to San Francisco. I took roughly 50 shots of this plant on a very overcast day. The very last shot that I took was the golden shot. When I imported this into Photoshop to check the levels, I found that I didn't need to adjust anything! I love it when that happens! I submitted this to the WNC Student Art Show in March 2007 not expecting anything but just wanting to show the world this really cool shot that I took while on the road! To my astonishment, I won 1st place in the photography category. I have since loaned the reprinting rights to Jeffrey Reinhardt. The photo can be found on the back side of his letterhead and business cards.
Further Down The Spiral
Photography
Alan’s Auto Network
Overview
- Name: PowerDEX, Inc.
- Industry: Automotive
- Location: Reno, Nevada
Tools & Disciplines
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design
- Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
- Languages Used: XHTML 1.0 Strict, CSS2, JavaScript
- Framework: 960.gs CSS Framework
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design
- Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
- Languages Used: XHTML 1.0 Strict, CSS2, JavaScript
- Framework: 960.gs CSS Framework
Alan’s Auto Network
Front End Web Design
NV Auto Mall Website
Overview
- Name: PowerDEX, Inc.
- Industry: Automotive
- Location: Reno, Nevada
Tools & Disciplines
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design (Vehicle Search)
- Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
- Languages Used: XHTML 1.0 Strict, CSS2, JavaScript
- Framework: 960.gs CSS Framework
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design (Vehicle Search)
- Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
- Languages Used: XHTML 1.0 Strict, CSS2, JavaScript
- Framework: 960.gs CSS Framework
NV Auto Mall Website
Front End Web Design
Carco Website
Overview
- Client: PowerDEX, Inc.
- Industry: Automotive
- Location: Reno, Nevada
Tools & Disciplines
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design (Vehicle Search)
- Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
- Languages Used: XHTML 1.0 Strict, CSS2, XML, Flash, JavaScript
- Framework: 960.gs CSS Framework
- Notebook & Pencil
- Wireframing
- User Interface Design
- User Experience Design (Vehicle Search)
- Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
- Languages Used: XHTML 1.0 Strict, CSS2, XML, Flash, JavaScript
- Framework: 960.gs CSS Framework
Carco Website
Front End Web Design
Quantum Nutraceuticals
Client Overview
- Name: Jeffrey Reinhardt
- Industry: Nutrition & Suppliments
- Location: Carson City, Nevada
- Inspiration: Abstract art, simplicity, atoms, aloe drop
Project Debriefing
- Desired Elements: Aloe plant, Ginger plant, Cumin plant, Sunrise, Golden Standard, Atoms, Alpha Symbol, Omega Symbol, Infinity Symbol
- Desired Colors: Green, Silver, Gold
- Target Age Group: 30-60
Tools
- Notebook & Pencil
- Scanner
- Programs Used: Illustrator (logo), InDesign (stationary)
How It Came To Be
I was approached by Jeffrey in September 2010 to create an identity for a start-up called Quantum Nutraceuticals. The requirements for the project were to incorporate an alpha and omega symbol, an atom and an aloe plant. Additionally, I needed to incorporate an earthy green and gold into the logo. I chose a very simplified form for the atom so that it could also suggest a drop of aloe falling into water. The alpha and omega lowercase characters were used to give the atom depth. From there I added a drop of aloe and repeated the shape which helps the user determine that it is, in fact, a liquid and not fire in the center of the logo.